Synopsis
As the ESting begins, we will see a boxing ring with the E4
logo (pictured above) posing as a sponsor on both the sides of the ring and as
the centrepiece. My character, a boxer by the alias of Fist Tuck, will be in
the ring opposite a red punch bag. He will punch this punch bag four times and,
on the fourth, the bag will fall over. When this happens, the stop-frame
animation will slowly go to a higher angle whilst panning down whilst my
character steps back. My character will begin to cheer as the camera continues
to move upwards until we finally see the E4 logo in the centre of the ring upon
which the animation will zoom in slowly on before the ESting finally comes to
an end.
E4
E4 is a British television channel launched on 18th
January 2001 as a companion to Channel 4. Predominantly, the target audience
for this Channel is 16-34 year olds. E4 has a large range of shows in its
programming including British shows such as Shameless and The Inbetweeners but also
many US import shows such as The Ricky Gervais Show, Smallville and Glee. For example, The Inbetweeners follows a group of British boys
in their late teens as they get into crazy situations. The target audience here
is, predominantly, the same age group as the characters as the relationships
are most relatable to them. However, its highly adult humour makes it an
enjoyable watch for most ages. In 2007, they launched a website on which you can view some
of the television shows as well as watch the channel live. Other features
include viewings clips or playing some of the hundreds of games and quizzes
they have. E4 also run competitions to win various prizes. These range
from simple funny picture contests to actually creating an ESting to be shown
on the E4 Channel. This is, in fact, the reason why I am creating my ESting.
Justification
From my research into E4, I believe that my idea for an
ESting is suitable to the brief I was given. It will fall under the correct
time frame and the featuring of a sport (boxing) which should appease the
younger and more active target audience. I also think that the level of
activity makes the ESting a bit more lively and, therefore, more entertaining. The
brief says that the E4 logo must be featured which my idea more than caters for
with a central logo which will be zoomed in on as well as others in the
background.
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